Alan Lundberg is senior manager, product marketing for TIBCO Software, Inc. He is responsible for worldwide outbound marketing functions for TIBCO Event Processing and Business Optimization software products.

Alan is a well known author and speaker on CEP and has a long record of successfully marketing advanced enterprise software products. Prior to TIBCO, Mr. Lundberg was with Hewlett Packard in the HP E-services and HP OpenView software groups. Before HP, he was in marketing management roles at Inference Corporation, a leading provider of self-service and knowledge management tools for customer service and help desk industries, and at Neuron Data/Blaze Software, a leader in business rule automation software for application with advanced personalization needs. Mr. Lundberg received his M.B.A. from Loyola Marymount University